Wei Beauty & The Power of Traditional Chinese Medicine
Luxury brand WEI Beauty invokes the rich, 5,000-year-old tradition of Chinese culture and medicine focused on balance to optimize health. Founder Wei Young Brian’s fascination with Traditional Chinese Medicine (TCM) goes back to her early girlhood passion for picking herbs to discover their many uses. Today, the TCM methodology is the foundation of Wei Beauty: where there is balance, there is beauty.
WEI Beauty skincare draws on ancient herbal medicine and goes to remote Chinese villages to find and know the practical application of herbs starting from their source as well as in the lab where they take a rigorous approach to understanding the active ingredients as well as create the best delivery systems so every product conveys the healing power of TCM. In developing their products, WEI harvests high-quality herbs from the best of Mother Nature high on the mountains and deep in the forests to maximize skincare benefits.
The most well-known of their luxury, herb-infused skincare products are WEI Beauty masks, a technique used by Chinese herbal doctors for thousands of years. Three distinctive, easy-to-use facial masks bring that ancient spirit to bear on modern skincare to create healthy skin texture. Pod Masks, like the best-selling Goldenroot Purifying Mud Mask, use a more traditional application method that gently and effectively treats all skin types for a healthy-looking complexion. Sprout Masks are sheet masks housed in innovative tube packages to float in the essence of grain sprouts with varied and targeted skin benefits. And Symptoms-Focused Sheet Masks offer proprietary herbal blends to provide immediate relief and results for a range of skin concerns.
The first luxury skincare brand to use Traditional Chinese Medicine, WEI Beauty brings together Eastern wisdom with Western science. They’re masks and treatments are a growing staple in professional kits around the world. Add one to your skincare routine when you shop online at Sephora.